Online businesses get sight of EU's Digital Fairness Act, enforcement proposals

( November 11, 2026, 10:22 GMT | Official Statement) -- MLex Summary: Companies offering online services face new EU rules on addictive design, subscriptions, personalized practices and AI-assisted shopping under the proposed Digital Fairness Act, which was formally presented by the European Commission on Wednesday. It would replace the Unfair Commercial Practices Directive with a directly applicable regulation. An accompanying enforcement reform — updating the Consumer Protection Cooperation Regulation — would allow the regulator to investigate certain major cross-border consumer-law breaches directly and impose fines of up to 6 percent of worldwide annual turnover. Both proposals require agreement from the European Parliament and EU governments before becoming law.Documents and legislative proposals attached....

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