AI shopping agents must let users control purchases under EU consumer proposal
By Sara Brandstätter ( November 11, 2026, 13:58 GMT | Insight) -- Companies offering AI shopping agents would have to let consumers set purchasing limits and choose which transactions require approval under the European Commission’s proposed Digital Fairness Act. The proposal seeks to preserve consumers’ contractual rights as AI systems move beyond finding products and comparing prices to making purchases on their behalf.Companies offering AI shopping agents would have to let consumers set purchasing limits and decide which transactions need their approval under the European Commission’s proposed Digital Fairness Act, published on Wednesday....
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