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UK financial sector wants rethink of ‘loss-focused’ financial promotion rules

By Sofia Gerace ( April 8, 2026, 23:01 GMT | Insight) -- The UK financial sector has called for a review of financial promotion rules, arguing that the current “loss-focused” warnings are discouraging retail investors. In the Risk Warnings Review, a group of 17 financial firms alongside major lobby groups, said that risk warnings are “widely misunderstood by savers, deterring their engagement with long-term investing.”The UK financial sector has called for a review of financial promotion rules, arguing that the current “loss-focused” warnings are discouraging retail investors....

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