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Ad tracking tools subject to further scrutiny under US bulk data rule

By Xu Yuan ( October 27, 2025, 19:10 GMT | Comment) -- As digital advertising faces the increasing scrutiny that comes with mounting litigation and tightened regulation, the US bulk data rule that originated from national security concerns over hostile foreign countries' access to American data has imposed fresh obligations on companies and restrictions on the flow of data.As digital advertising faces increasing scrutiny on the back of mounting litigation and tightened regulation, the US bulk data rule that originated from national security concerns over hostile foreign countries' access to American data has imposed fresh obligations on companies and restrictions on the flow of data....

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