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Sotheby’s beats US false advertising claims over allegedly devalued art

By Melissa Ritti ( February 21, 2025, 16:28 GMT | Insight) -- A cancer researcher and art collector saw his lawsuit against Sotheby’s Financial Services and Sotheby’s Inc. dismissed yesterday, when a US judge rejected claims the auction house violated the Lanham Act when listing Giovanni Francesco Barbieri’s “Man with Turban” for less than what Dr. Carlo Croce believed the piece was worth. Croce’s claimed injury is “clearly consumer in nature,” and thus not redressable as a cause of action for false advertising, the court ruled.Efforts by Dr. Carlo Croce, M.D. to hold Sotheby’s accountable for an underwhelming auction have failed....

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