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Google is allowing ‘aggressive’ financial ads from unauthorized UK firms

By Phoebe Seers ( October 30, 2024, 15:15 GMT | Insight) -- Three years ago, Google said that any UK financial services firm that wished to advertise its products or services with it must be authorized by the Financial Conduct Authority. The policy U-turn had followed consistent pressure from the regulator over scams that were being promoted by the search engine. Victims often said that the “sponsored” tag added an air of legitimacy to search results, which also appeared high up on their screens. ...

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