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Google to require UK financial advertisers to prove their FCA authorization

By Fiona Maxwell ( June 30, 2021, 11:23 GMT | Insight) -- Google will start requiring financial advertisers to prove they're authorized by the UK's financial regulator, bowing to pressure from the watchdog after 18 months of talks regarding scam ads. The FCA has welcomed the move, but has also called for a permanent solution in the government's new online safety bill.Financial advertisers on Google will be required to prove they are authorized by the UK’s financial regulator after increasing pressure over fraudulent promotions....

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