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Comment: Why Australia's greenwashing crackdown appears to be gaining pace

By Laurel Henning ( March 30, 2023, 04:00 GMT | Comment) -- Clothing, cosmetic and food & drink companies are among those in Australia facing scrutiny from the country’s antitrust and consumer watchdog over their environmental or sustainable practices, as the regulator joins a global crackdown on the practice of “greenwashing.” However, the Australian Competition & Consumer Commission’s recently expanded sustainability unit will look at more than whether consumers are being misled, with concerns that antitrust laws could be violated by companies seeking to greenwash their way into an unfair competitive advantage. Yet it’s unclear how — or when — the regulator will kickstart its enforcement campaign.Australian consumers can filter their lunchtime online retail browse by more than just the products they’re looking for. Across major clothing and cosmetic websites, you’ll find options to filter searches down to a “considered edit,” “circular by design” or “purpose-led” — all of them pointing to a more ethical way to spend your money....

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