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UK consumer-credit companies must end misleading ads or face action, regulator warns

By Fiona Maxwell ( May 6, 2022, 14:11 GMT | Insight) -- Financial-services firms offering consumers credit in the UK have been told to stop using misleading terms in advertisements or face action, including the removal of regulatory permissions. They should not take advantage of the cost-of-living crisis, which might force more individuals to take out loans, the UK financial markets regulator warned today.Financial-services firms offering consumers credit in the UK have been told to stop using misleading terms in advertisements or face action, including the removal of regulatory permissions....

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