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Brokers’, advisers’ increasing reliance on Predictive Data Analytics drives US SEC conflict-of-interest plan

By Neil Roland ( July 26, 2023, 20:51 GMT | Insight) -- A US Securities and Exchange Commission proposal today to mitigate conflicts of interest among broker-dealers and investment advisers was prompted in part by firms’ growing reliance on artificial intelligence in dealings with ordinary investors. These analytics models “provide an increasing ability to make predictions about each of us as individuals,” SEC Chair Gary Gensler said. The proposal says: "As technology continues to evolve, we believe that firms are likely to increase their reliance on behavioral science frameworks in influencing investor behavior."A US Securities and Exchange Commission proposal today to mitigate conflicts of interest among broker-dealers and investment advisers was prompted in part by firms’ growing reliance on artificial intelligence in dealings with ordinary investors....

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