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Can the EU’s customs reforms succeed in holding back China’s ‘parcel tsunami’?

By Oscar Pandiello ( December 26, 2025, 12:16 GMT | Comment) -- The EU is taking urgent steps to shield its customs system as a surge of parcels from the likes of e-commerce giants Shein and Temu outpace its ability to police safety, compliance and fair competition. Interim steps such as a €3 duty for parcels signal political urgency, but the durability of any counter steps hinges on a far-reaching reform that's still under negotiation. The core question for regulators, retailers and consumers alike is how robust the long-term response can be to the new e-commerce reality.In 2025, the EU’s "parcel tsunami" could no longer be ignored....

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