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‘Buy European’ momentum is growing, but some EU industries question feasibility

By Oscar Pandiello ( June 3, 2025, 15:12 GMT | Comment) -- Pressure to prioritize EU-made goods in public tenders and industrial policy is mounting, as some EU capitals and key industries see a “Buy European” strategy as essential to support decarbonization efforts. While steelmakers back the push, other sectors warn of legal risks and supply bottlenecks. Companies also seek clarity on what qualifies as “European” or a “strategic sector” to avoid loopholes. With legislation expected this year and next, the European Commission must balance green goals with trade commitments and single-market rules.The EU's push to favor homegrown suppliers in public contracts and set mandatory “Made in Europe” content rules for key sectors is gaining traction....

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