Digital firms face broader bans on manipulative practices under draft EU law

By Sara Brandstätter ( November 9, 2026, 14:20 GMT | Insight) -- Digital businesses would be explicitly banned from a range of practices, including fake contact notifications, persistent scarcity messages during checkout and disproportionately complicated opt-out processes, under draft EU Digital Fairness Act annexes seen by MLex. The proposal, still subject to change before Wednesday’s scheduled presentation, would expand the current list of practices considered "unfair in all circumstances."Digital businesses would be explicitly banned from a range of practices, including fake contact notifications, persistent messages throughout the ordering process designed to create an impression of scarcity, and disproportionately complicated steps to refuse, withdraw or change a choice, leaked annexes to the EU Digital Fairness Act seen by MLex show....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login