European publishers’ cookie reprieve leaves advertising fight unresolved
By Matthew Newman ( October 26, 2026, 12:35 GMT | Comment) -- European publishers won a victory when EU governments dropped plans for browser-level cookie-consent preferences in a legislative update designed to simplify the bloc's digital rules. But media groups still face an uphill battle to secure business models based on using readers' data for targeted advertising, when EU lawmakers consider the so-called Digital Omnibus next year.European publishers won a victory when EU governments dropped plans last week for browser-level cookie-consent preferences in a legislative update designed to simplify the bloc's digital rules....
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