Google’s US adtech win gives EU new remedy headache
By Lewis Crofts ( September 2, 2026, 20:34 GMT | Comment) -- Google persuaded a US judge not to break up its adtech business, putting the European Commission in an awkward position of deciding whether to settle for the same solution or push for an asset sale and risk a backlash from Washington. Google continues to insist changes to the ways it runs its business, rather than a structural remedy, should suffice in Europe. The commission says its process is “independent” from the US case.A US court has put the EU in an awkward position....
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