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UK targets fraudulent ads, AI oversight in online advertising taskforce update

( March 18, 2026, 13:22 GMT | Official Statement) -- MLex Summary: Fraudulent online ads will be a key focus for the UK’s Online Advertising Taskforce this year, with a new AI working group and a planned ad fraud unit, the UK government has said. The group would support the government’s wider Fraud Strategy, and a new platform accountability framework, backed by the Advertising Standards Authority, should become a “world first” model for enforcing online ad rules, it said in a statement providing an update on the work of the taskforce.Statement follows. Document attached....

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