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EU consumer body says fashion, food influencers use hidden advertising

( December 17, 2025, 15:35 GMT | Official Statement) -- MLex Summary: Influencer marketing in the fast-fashion and food sectors persuades consumers through emotional appeal and hidden advertising, a report by the consumer watchdog BEUC found on Wednesday. Fourteen consumer groups across twelve EU countries reviewed 650 influencer posts on major platforms, including TikTok, Instagram, YouTube and Snapchat, and found widespread covert promotions, especially targeting young audiences. Highlighting gaps in EU rules, “responsibilities of the different actors” must be clarified, the group said, pointing to upcoming laws like the Digital Fairness Act in 2026.Statement follows, report attached....

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