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Shein fined EUR1 million in Italy over misleading green claims

( August 4, 2025, 08:49 GMT | Official Statement) -- MLex Summary: Shein has been fined 1 million euros by Italy’s competition authority for misleading and vague environmental claims used to promote its ultra-fast fashion products. The regulator found that the company’s sustainability messaging — including claims about recyclable materials and emissions targets — lacked substantiation and omitted key context. It said Shein’s conduct was especially serious given the polluting nature of the disposable fashion industry and the brand’s central role within it.The press release follows in English. The text of the decision is attached in Italian....

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