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Shein faces complaint on dark patterns by EU consumer groups

( June 5, 2025, 08:31 GMT | Official Statement) -- MLex Summary: Online clothes retailer Shein is facing a complaint over the use of dark patterns — deceptive techniques that allegedly fuel over-consumption — by consumer groups in 21 countries. The action is coordinated by BEUC, the European Consumer Organisation. The complaint, filed today, complements the European Commission’s ongoing investigation into Shein’s compliance with EU consumer law, which began in February. The new complaint brings additional evidence of dark patterns, BEUC said in a statement.Statement follows....

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