By Maria Júlia Baumert ( August 18, 2026, 18:43 GMT | Comment) -- Consumer trust and brand loyalty emerged as recurring themes across responses submitted to Brazil's antitrust authority during its review of Kimberly-Clark's proposed acquisition of Kenvue assets. Though not denying technical substitutability of products, some market test responses question whether consumers would actually switch to competing brands, including private-label products, following price increases — and the answer affects how much competitive pressure alternative suppliers exert on the parties' brands.Consumer trust and brand loyalty emerged as recurring themes across responses submitted to Brazil's antitrust authority during its review of Kimberly-Clark's proposed acquisition of Kenvue assets. Without denying technical substitutability of products, some market test responses questioned whether consumers would actually switch to competing brands, including private-label products, following price increases — and the answer affects how much competitive pressure alternative suppliers exert on the parties' brands....
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