Henkel, Olaplex likely to cite recent market entry to address US product overlaps
By Ilana Kowarski ( May 14, 2026, 16:53 GMT | Comment) -- Hair treatment creators Henkel and Olaplex are likely to cite recent market entry and frequent innovation within the hair therapeutics industry to assuage US regulatory concerns about their deal. The sector for hair treatment serums and masks is moderately concentrated; however, antitrust officials could have questions if they look at narrow markets, such as hair bond maximization, where Olaplex is one of the market leaders. Olaplex has an especially high market share in the segment focused on relinking sulfur atoms in hair keratin proteins.Hair treatment creators Henkel and Olaplex are likely to cite recent market entry and frequent innovation within the hair therapeutics industry to assuage US regulatory concerns about their deal....
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