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Antitrust regulators should consider non-price factors, Italian official says

By Andrew Boyce ( April 17, 2026, 15:08 GMT | Insight) -- Non-price factors such as sustainability and company ethics should be considered by European merger enforcers, when those factors influence what products consumers buy, a senior official at Italy's competition watchdog has said. Elisabetta Iossa, one of two Commissioners at the Italian Competition Authority, said recent probes had shown how these factors could drive companies to invest.Non-price factors such as sustainability and company ethics should be considered by European merger enforcers when they influence what products consumers buy, a senior official at the Italian Competition Authority has said.     ...

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