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Shinsegae, Alibaba JV cleared with data-sharing restrictions in South Korea

By Wooyoung Lee ( September 18, 2025, 07:29 GMT | Insight) -- South Korean retail giant Shinsegae and China’s Alibaba Group have won conditional approval from South Korea’s competition regulator for a joint venture that will oversee their e-commerce platforms, Gmarket and AliExpress Korea. The deal marks the first case for the KFTC assessing risks from data convergence in a merger review. The regulator imposed remedies that could address concerns about the integration of consumer datasets, which it believes could amplify network effects, raise entry barriers and reduce incentives to protect privacy.South Korean retail giant Shinsegae and China’s Alibaba Group have won conditional approval from South Korea’s competition regulator for a joint venture that will oversee their e-commerce platforms Gmarket and AliExpress Korea....

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