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Bimbo–Wickbold deal expected to require remedies in Brazil

By Maria Júlia Baumert ( September 15, 2025, 23:05 GMT | Comment) -- The proposed acquisition of Grupo Wickbold’s baking business by Bimbo is expected to require remedies, MLex has learned, following concerns raised by Brazil’s antitrust authority over potential price increases in key product segments. The products most likely to be affected include whole grain breads, specialty breads with seeds, and health-oriented baked goods.The proposed acquisition of Grupo Wickbold’s baking business by Bimbo is expected to require remedies because of concerns raised by Brazil’s antitrust authority over potential price increases in key product segments, MLex has learned....

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