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Omnicom, Interpublic will form largest ad company, but competition edges in

By Flavia Fortes, Ilana Kowarski and Andrew Boyce ( January 24, 2025, 17:09 GMT | Comment) -- Omnicom and Interpublic agreed to merge in a $13.25 billion deal that will catapult the combined company into the top spot for advertising services in the world. However, despite the leading market position, the company may face more competition now than when it sought - and failed - to buy Publicis over a decade ago. Back then, authorities in the US, Europe and Brazil cleared the deal unconditionally, but the parties scrapped it due to extended delay by Chinese authorities.Omnicom and Interpublic agreed to merge in a $13.25 billion deal that will catapult the combined company into the top spot for advertising services in the world....

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