ICANN’s TLD application reveal shows AI focus, reduced '.brand' presence
By Nick Robertson ( October 16, 2026, 16:56 GMT | Insight) -- Applications for new top-level internet domains show companies seeking control over brand names and AI-related terms, while an approaching objections period gives trademark owners a chance to challenge potentially conflicting extensions. Companies are seeking new internet domains for their brands and AI products in the Internet Corporation for Assigned Names and Numbers' (ICANN’s) first application round since 2012, as trademark owners prepare for an objections period beginning next month. ...
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