Japan cosmetics brand Kao faces bid to halt new skincare line over trademark claims
By Toko Sekiguchi ( October 8, 2026, 08:03 GMT | Insight) -- Japanese cosmetics company Kao faces a smaller rival’s planned trademark action to halt a new skincare line it has promoted with a celebrity campaign and advertising across four Japanese cities to broaden its customer base.Japanese cosmetics company Kao faces a smaller rival’s planned trademark action to halt a new skincare line it has promoted with a celebrity campaign and advertising across four Japanese cities to broaden its customer base....
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