X’s ‘Twitter’ injunction shows cracks in retired trademark portfolio
By Melissa Ritti ( September 10, 2026, 16:55 GMT | Comment) -- A parenthetical is keeping X Corp.’s “Twitter” trademarks enforceable — for now — but a trail of digital relics wasn’t enough for a Delaware federal judge to include “Tweet” or the famed bird logo in a preliminary injunction handed down last week. The mixed results offer a lesson in deciding which aspects of a former identity will survive a corporate rebrand, and how those decisions should be memorialized.Companies retiring famous names should not count on residual goodwill, dormant webpages or even consumer vernacular to keep their rivals at bay, a recent Delaware federal court order suggests....
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