Puma loses EU appeal against Sir Safety System shoe trademark
By Douglas Clarke-Williams ( September 2, 2026, 11:33 GMT | Insight) -- Puma has failed to invalidate a trademarked registered by Sir Safety System for a type of pebbled shoe sole, after an EU court found that the German sportswear giant had not shown that the trademarked design was sufficiently similar to its own earlier products to be struck down for lacking novelty.German sportwear maker Puma has failed to invalidate a shoe trademark registered by Italian safety and protective equipment manufacturer Sir Safety System....
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