EU court to test if cultural fame can defeat Orwell’s ‘Animal Farm’ trademark
By Inbar Preiss ( August 13, 2026, 12:56 GMT | Comment) -- The trademark fight over George Orwell’s "Animal Farm" has reached the EU General Court, where judges are asked whether a famous book title can become too culturally familiar to function as a brand. The appeal follows a separate court challenge over the EUIPO’s refusal to register “George Orwell” as an EU trademark.George Orwell’s “Animal Farm” is now before the EU General Court, in a trademark fight over whether the title of a canonical novel can still function as a brand....
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