US Supreme Court to decide who determines conceptual trademark strength
By Melissa Ritti ( June 29, 2026, 19:12 GMT | Insight) -- Although Solicitor General D. John Sauer in May urged the US Supreme Court to deny certiorari, his views arguably gave petitioner Rise Brewing the ammunition it needed by agreeing that a US appeals court was wrong to characterize trademark strength as a legal question — and acknowledging a circuit split over the same.The US Supreme Court on Monday said it will hear a trademark dispute between coffee drink maker RiseandShine Corp., doing business as Rise Brewing, and PepsiCo, rejecting the federal government’s recommendation that review be denied....
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