By Steve Scherer ( May 19, 2026, 19:08 GMT | Comment) -- President Donald Trump has built his last name into one of the world’s most recognizable political and commercial brands, showing he appreciates trademark law. Now the US Patent and Trademark Office is trying to trademark “Board of Peace,” a phrase coined by the president, for the ill-defined organization, testing a core rule of trademark law.President Donald Trump knows the value of a trademark. He turned “TRUMP” into one of the world’s most recognizable political and commercial brands. Now the US Patent and Trademark Office is seeking to register “Board of Peace,” a phrase the president coined, on behalf of the still-nascent organization, a move lawyers say violates a basic principle of trademark law....
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