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Beyond copyrights, creatives look to protect likenesses amid generative AI boom

By Nick Robertson ( February 24, 2026, 15:50 GMT | Insight) -- Writers and artists who feel threatened by the unregulated rise of generative AI are seeking new methods to protect their likeness and identity. Moiya McTier of the Human Artistry Campaign tells MLex that creatives like her must band together to advocate for themselves.While federal courts have still yet to come to a clear conclusion on whether the use of copyrighted works in generative AI training qualifies as copyright infringement, artists and creatives are also looking to legislators to protect their likenesses and identities as AI technology advances....

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