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Oatly loses 'post milk generation' trademark appeal at UK Supreme Court

By Douglas Clarke-Williams ( February 11, 2026, 13:55 GMT | Insight) -- Oatly, a maker of dairy-free milk alternatives, has lost the right to trademark the phrase “post milk generation” after the UK Supreme Court ruled on Wednesday that the use of the word “milk” violated retained EU law on the labelling of agricultural products.Oatly’s attempt to trademark the phrase “post milk generation” falls foul of an EU regulation governing the labelling of agricultural products and could give rise to unfair competition, the UK's highest court ruled on Wednesday....

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