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With ‘George Orwell’ trademark ruling, EU, US part ways on famous names

By Melissa Ritti ( January 29, 2026, 19:46 GMT | Comment) -- Rejection by the European Union Intellectual Property Office Grand Board of Appeal of efforts to register “George Orwell” as a trademark for use in connection with books and other related goods could be an outlier at home and abroad.A recent decision by the EU Intellectual Property Office’s top decision-making body sheds new light on the role of fame in the eligibility calculus and signals potential disharmony with the US....

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