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Oatly defends ‘post milk generation’ trademark at UK Supreme Court

By Douglas Clarke-Williams ( December 10, 2025, 15:19 GMT | Insight) -- Oatly argued before the UK Supreme Court on Wednesday that its application to trademark the phrase “post milk generation” does not violate EU rules on protected names for certain foodstuffs. The drinks maker argued that a previous Court of Appeal judgment — which found that the phrase in question violated a regulation banning the use of the word “milk” to describe non-dairy products — had wrongly interpreted the law.Drinks maker Oatly argued before the UK Supreme Court on Wednesday that its application to trademark the phrase “post milk generation” does not violate EU rules on protected names for certain foodstuffs....

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