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Loss by Audemars Piguet features heavily in US trademark manual update

By Melissa Ritti ( June 3, 2025, 22:57 GMT | Insight) -- In the latest update to the Trademark Manual of Examining Procedure, the US Patent and Trademark Office drills down on the “first-filed” requirement for assessing priority based on an earlier-filed foreign application, introduces two new sections covering virtual goods and biomanufacturing and formalizes its new fee structure for registrants. But a decision by the Trademark Trial and Appeal Board to start the year — upholding the rejection of two 3D configurations sought by Swiss luxury watchmaker Audemars Piguet — could bring the most impactful changes for brand owners.Recent precedential decisions by the US Circuit Courts of Appeal and Trademark Trial and Appeal Board, or TTAB, are now reflected in the guide for trademark examiners and practitioners in the US....

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