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Under Armour wins as Indian court says 'brief' confusion amounts to trademark infringement

By Freny Patel ( May 29, 2025, 06:10 GMT | Insight) -- Under Armour has secured a significant temporary victory in an Indian court, with a ruling that even short-lived consumer confusion was sufficient for trademark infringement. This decision of the Delhi High Court review panel offered interim relief to the US casual sports apparel manufacturer in its dispute against an Indian company, Anish Agarwal, which uses the trademarks "Aero Armour" and "ARMR." The court overturned a single judge's order and has temporarily restrained Anish Agarwal from using "Aero Armour," "ARMR," or any other deceptively similar mark to that of Under Armour until the appeals process is completed. US casual sports apparel manufacturer Under Armour secured a temporary win in an Indian court, where a ruling established that even a short-lived consumer confusion is sufficient for trademark infringement. ...

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