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Hugo Boss fends off EU trademark applications

By Inbar Preiss ( May 27, 2025, 09:50 GMT | Insight) -- Hugo Boss successfully defended its trademarks in three recent EUIPO decisions, securing a full win against "Voss" and partial victories in cases involving “Big Baby Boss” and “Huge Sports.” In all three cases, the EUIPO evaluated the likelihood of consumer confusion, finding that visual and phonetic similarities with Hugo Boss’s trademarks justified blocking or invalidating the contested applications — at least in part.Luxury fashion brand Hugo Boss has largely succeeded in defending its European trademarks, following three rulings issued by the EU Intellectual Property Office yesterday. Hugo Boss won one case and secured a partial victory in two others....

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