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Brands push for geographic indicator protection in generic internet domains

By Nick Robertson ( May 20, 2025, 15:17 GMT | Insight) -- Brands and trade organizations are urging stronger protection for their geographic indicators in generic top level internet domain names, citing recent European Union reforms at the country-domain level and an ICANN review of the Unified Domain Name Resolution Policy (UDRP) on the horizon, speakers said yesterday at the International Trademark Association annual meeting.Industry groups representing major brands in geographically unique fields like cheese, wine and spirits are among those most strongly calling for the protection of geographic indicators (GIs) in internet domains. The push, highlighted at the International Trademark Association annual meeting yesterday in San Diego*, comes after the European Union reformed its own GI domain policy last year and as ICANN prepares to review the Unified Domain Name Resolution Policy (UDRP)....

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