This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

With 'Florasis' launch, China's Yige Group takes on Indonesian trademark squatter (updated*)

By Melissa Ritti ( April 28, 2025, 09:12 GMT | Comment) -- Zhejiang Yige Enterprise Management Group was mulling an expansion to Indonesia when it faced a familiar hurdle: a copycat already on the Indonesian trademark register. Following a multi-year legal effort, the China-based beauty brand was able to reclaim its intellectual property — and successfully launch its “Florasis” cosmetics line — with an enforcement campaign that could serve as a to guide others.Expansion into new territories is daunting for multinationals on a multitude of levels but learning that a brand has been co-opted adds complexity to an already complex process....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Related Sections