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Red Bull’s 'wings' slogan given a boost as EUIPO rejects deceptiveness claim

By Inbar Preiss ( March 28, 2025, 10:18 GMT | Insight) -- Red Bull's slogan “Gives You Wings” is not deceptive, the EU Intellectual Property Office has decided. An applicant filed a request to invalidate Red Bull’s trademark for the phrase arguing that it was misleading under EU law. The EUIPO Cancellation Division yesterday rejected the claims, finding that it should clearly be interpreted metaphorically.Red Bull has won a cancellation action at the EU Intellectual Property Office over its trademarked slogan “Gives You Wings.”...

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