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Schweppes wins EU General Court’s protection for ‘May Tea’ trademark

By Inbar Preiss ( February 26, 2025, 17:11 GMT | Insight) -- The EU General Court today upheld the validity of Schweppes International Ltd’s “May Tea” trademarks, overturning an EUIPO Board of Appeal decision that had favored Russian company May OOO. The court ruled that the conceptual similarity between the marks was weaker than previously assessed, as Latvian consumers would not automatically associate “May Tea” with May OOO’s Cyrillic trademarks.The EU General Court has upheld the validity of Schweppes International Ltd’s EU trademarks for “May Tea,” vacating an earlier decision by the EU Intellectual Property Office Board of Appeal....

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