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Vison Ltd. gets partial cancellation of ‘Elamai’ trademark registration in UK

By Melissa Ritti ( February 4, 2025, 17:21 GMT | Insight) -- An examiner with the UK Intellectual Property Office has partly sided with Vison Ltd. on its request to cancel a trademark application for “Elamai.” According to the office, where an earlier mark is highly distinctive, even a low level of similarity between goods is likely to cause direct confusion “regardless” of the level of attention paid by an ordinary consumer.The UK Intellectual Property Office in a newly published ruling found enough overlap between a subset of goods to sustain, in part, an opposition by Vison Ltd. to an application by Chen Yingmou for “Elamai.”...

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