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Travel agents’ green claims on LNG cruises were misleading, UK watchdog finds

By Eleonora Rinaldi and Jackson Cooper ( September 3, 2025, 10:49 GMT | Insight) -- Travel agencies Seascanner and Cruise Circle made misleading green claims about two MSC Cruises vessels, the UK advertising watchdog has found in a decision published today. The ads, highlighting vessels running on liquefied natural gas as “the world’s cleanest marine fuel,” were challenged by campaigners, and the Advertising Standards Authority has upheld both complaints, ordering the ads to be removed from the websites.Travel agencies Seascanner and Cruise Circle made misleading green claims about two MSC Cruises vessels, the UK advertising watchdog has found in a decision published today....

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