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Can oversight of EU media-merger plurality test ensure it’s applied predictably?

By Anna Ferrari ( September 1, 2025, 13:26 GMT | Comment) -- Media mergers in the EU are now exposed to a media plurality test that goes beyond competition law to assess influence on public opinion, editorial independence and financial sustainability. The European Commission plans guidelines for member states in applying the new rules, and a new advisory board can also issue opinions. But uncertainty abounds in how the underpinning regulation is being implemented, and legal challenges appear probable.As EU states bed in a new media plurality test for mergers in the media industry, they will have plenty of guidance from the European Commission and a new advisory board — but this risks turning to stricter scrutiny if they are unwilling to follow along....

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