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Ferrero Group and WK Kellogg overlap in granola; largely complementary in US

By Curtis Eichelberger ( July 21, 2025, 20:36 GMT | Comment) -- The Ferrero Group and WK Kellogg have overlaps in granola products, but the company will file their Hart-Scott-Rodino premerger notifications no later than Aug. 14 and will ask the government for early termination. They expect to close the deal by the end of the year.The Ferrero Group and WK Kellogg have overlaps in granola products, but the company has asked the US government to consider it for early termination of the US antitrust waiting period for regulatory review....

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