Agentic AI creates no new data protection duties for online ads, UK ICO says

( November 13, 2026, 13:12 GMT | Official Statement) -- MLex Summary: Agentic AI and large language models do not create a new set of data protection requirements for online advertising, the UK’s Information Commission’s Office said in a report published on Friday. However, companies may need to adapt how they demonstrate compliance, such as through oversight of automated systems and by understanding the inferences used to select ads, including whether they involve special category data. Businesses remain accountable for their use of personal data, and people’s choices must continue to shape how organizations use information about them, the ICO added.Statement follows. Report is attached. ...

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login