BBVA faces €5.5m Italian GDPR fine over failed marketing opt-out
By Giorgi Dvalishvili ( September 9, 2026, 15:21 GMT | Insight) -- Banco Bilbao Vizcaya Argentaria’s Italian branch has been fined €5.5 million by the country's data protection authority after it failed to implement a customer’s in-app marketing objection in its customer relationship management, or CRM, system. The authority found that a failure to synchronize systems recording the objection with the CRM system sending the messages meant the bank did not properly act on or respond to it.Banco Bilbao Vizcaya Argentaria’s Italian branch has been fined €5.5 million after it failed to implement a customer’s in-app marketing objection in its customer relationship management, or CRM, system....
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