French email marketers face Tuesday deadline for tracking pixels
By Matthew Newman ( July 14, 2026, 12:53 GMT | Insight) -- Email marketers, publishers and companies that use tracking pixels in emails must comply with new French privacy guidance by Tuesday, requiring them to obtain recipients' consent before they monitor whether recipients open emails or they use other tracking techniques. The deadline comes as four publishing and marketing associations have challenged the guidance before France's State Council, MLex understands.Email marketers, publishers and companies that use tracking pixels in emails must comply with new French privacy guidance by Tuesday, requiring them to obtain recipients' consent before they monitor whether recipients open emails or they use other tracking techniques....
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